Coordinating Price Reductions and Coupon Events
نویسندگان
چکیده
Vol. XLI (November 2004), 411–422 411 *Eric T. Anderson is Associate Professor of Marketing, Kellogg School of Management, Northwestern University (e-mail: eric-anderson@kellogg. northwestern.edu). Inseong Song is Assistant Professor of Marketing, Hong Kong University of Science and Technology (e-mail: mksong@ ust.hk). Professor Song acknowledges research grant DAG02/03.BM55 from the Research Grants Council, Hong Kong. ERIC T. ANDERSON and INSEONG SONG*
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تاریخ انتشار 2004